General merchandise home shopping retailer Ideal Shopping Direct has swapped private equity owners in a deal worth around £200m.

Private equity funds managed by US investment firm Blackstone have agreed to acquire the Peterborough based multichannel retailer from existing owner Inflexion.

The deal gives the vendor a three-fold return on the price it paid to take Ideal Shopping Direct private back in 2011.

The retailer runs a home shopping network taking in dedicated shopping TV channels and websites, and doubled pre-tax profits to £6.2m as sales increased 8.8 per cent to £149.1m in 2014.

Its main furniture offer comprises upholstery, including sofas and recliners, as well as a bedding and soft furnishings programme. It also runs the Thomas Sanderson brand, among the UK’s leading providers of bespoke window blinds and shutters.

The business also runs a Chinese souring operations — called Ideal Sourcing — which works with partner factories in the Far East to bring in products across multiple categories including home.