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Berlin-based online furniture and design retailer Hem has opened a pop-up store in the Soho area of Central London.


The retailer — formed when co-founder and CEO Jason Goldberg acquired Finnish furniture firm One Nordic last year — launched the space at Earlham Street near Covent Garden last week.


It is scheduled to remain opened until the middle of December.


Hem sells modern styled furniture and home decor ranges —predominantly online from hem.com — but also from its flagship showroom in Berlin and another in Hamburg.


Besides Berlin, Hem also has offices in New York, Warsaw, Stockholm, Pune and Helsinki.