Direct container and wholesale supplier Kettle Interiors boosted output by over a quarter as the number of retailers stocking its goods jumped by nearly a third last year.

The privately owned Northamptonshire case goods supplier’s sales advanced 28.8 per cent to £12.7m in the year to end April, with customer numbers rising by a similar amount.

Sales director Simon Ainge told The Furnishing Report that Kettle’s “customer base has increased by 29 per cent due to strong promotional activity.”

He added: “We spent time re-aligning our product portfolio to ensure our offering was the most competitive package available in the mainstream furniture market. The introduction of Stamford and Wansford Oak ranges helped to tier our offer across a range of price points and designs.”

Mr Ainge added that both oak and painted ranges were still “very much a part of the volume market,” which was well reflected in its business.

Kettle Interiors’ pre-tax profits were up 53.5 per cent to £980,962 as a result of higher sales and favourable currency exchange.

The company generated a net £289,486 (2014: £314,570) cash from operations and ended the year with net debt of £1.9m (2014: £1.6m) after tax, dividends, financing and capital expenditure.

It upped year-end inventory to £1.9m (2014: £1.4m) with Mr Ainge saying “stocks in both the UK and Far East have been increased to provide improved continuity in supply.”

He said the company was “very pleased with the results of our efforts,” adding that it had seen “similar success in our Singapore based direct container business and our Vietnamese factory and warehouse operation.”