Bedding group John Cotton launched its Airstream comfort technology at the Heimtextil trade fair as it heralded the start of its centenary year.

johnCottonHeimtextilThe Mirfield, Yorkshire based group showed from its largest trade exhibition stand to date at the Frankfurt trade show, four times the size of its 2015 version.

Its new Airstream comfort technology contains breathable fibres which allow air to flow freely and prevent heat building up to critically high temperatures.

“Introducing this new comfort technology across the group will bring a number of advantages to consumers,” said group md Mark Cotton.

“Unlike memory foam, Airstream contains breathable fibres that are vertically aligned, so it’s exceptionally comfortable, supportive and cool.”

The John Cotton Group hosted a champagne reception at the show, the first of a number of celebrations planned with customers, suppliers, employees and its local community to mark its 100-year anniversary.