Dunelm says it is making progress with its plan to grow furniture sales, adding that the category is already profitable for the 157-store chain.

The retailer — which announced half year numbers to 2nd January yesterday (see related) — has been looking to build on its established homewares business by scaling its big-ticket furniture offer, both online and instore.

“We are focused on readymade furniture, our value is strong and we have grown the business significantly,” said CEO John Browett.

“We have major opportunities to deliver even better ranges, better in store displays and more service in our stores. Behind the scenes we are improving stock management, delivery options and after sales service. Customers are happy with what we deliver today but we can do more to grow this business, recognising that it will take some time.”

Mr Browett added that the work on the furniture supply chain over the past six months means its total furniture sales are already profitable today.

“Increased scale will make this a much more profitable business in the future,” he added.

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