oneCallBedroom producer One Call says it can offer retailers a wider range of furniture on quick lead times after investing £2.5m on machinery and doubling production capacity.

The furniture manufacturer says the new equipment — which includes computer controlled saws, edgebanders and CNC drilling machines — affords it greater flexibility to manufacture in smaller batches and add value features.

East London based One Call has taken on an additional 20,000sqft at its Barking site to house the machinery, commissioned by German company Homag, which brings total production space to nearly 50,000sqft.

“We can now produce profiles and value features in-house with full control and — most importantly — it gives us greater flexibility,” said sales director David Heller.

One Call is adding depth to its bedroom cabinet offer as a result, with features such as J-Pull doors, 45° and radius profiles among the first value features to be incorporated in its expanded offer.

“The investment gives us the flexibility to produce unique pieces to offer retailers a bespoke range of furniture at no risk, without additional stockholding, and with extremely quick production times,” he added.

“It is about making something better, but not more expensive.”

“We have a lot of potential and scope to at least double in size. As more business comes in, there is nothing stopping us putting an additional shift in to the factory, and getting even more return from the machinery.”