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Danish housewares retailer Søstrene Grene is entering the UK market with a circa 4,300sqft shop in Nottingham.


The retailer will open its first store here at the Intu Victoria Centre in the East Midlands city later this month, with up to four more expected to open in Britain this year.


It plans, over time, to ramp up UK expansion with franchisee partners being considered to help quicken the pace of store growth.


The company majors in small homeware items including kitchenware, home accents, decoration, giftware and interior furnishings. Søstrene Grene has more than 100 shops worldwide having found franchisees as far afield as Japan.