Furniture and electricals retailer BrightHouse has appointed Mark Lynch to the newly created role of operations director.

He was previously director of supply chain at the rent-to-own retail chain, whose household goods product line is popular with consumers with a sub-prime credit profile.

His new brief will see him oversee the execution of its customer service policy across the national retailer’s UK store network.

Mark Lynch, who has been with BrightHouse since 2006, will also take a seat on the retailer’s board. BrightHouse grew pre-tax profits by 15 per cent to £38.9m on sales up 5.5 per cent to £351.7m in 2014–15.