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TRADE association the National Bed Federation has created a new and unified version of its NBF Approved Big Tick logo, which is used by its audited members.


newNBFlogoThe new logo, pictured, will help avoid potential misunderstanding between two existing logos: the NBF Approved Member logo for use on own branded products and marketing materials; and the NBF Approved version for use by members’ customers purchasing own label or white label goods.


Jessica Alexander, executive director for the NBF, said: “There has been some confusion in having two versions and instances where the logo has been used in such a way as to imply that, for example, a retailer is an NBF Member or NBF Approved, when this is clearly not the case. One logo will avoid any potential for misunderstanding.”


The NBF launched its Code of Practice in 2014, designed to encourage good practice across the beds industry.


Ms Alexander added: “Membership is now dependent on compliance with the Code, and to achieve that compliance every NBF manufacturer member has been independently audited against the Code’s strict criteria, covering flammability, cleanliness of fillings and trade descriptions.


“Our logo — and in particular the NBF Approved Big Tick logo — not only reflects the future of the association but is a clear indicator that our members are manufacturing product that is safe, clean and honest.”