Sales of Tempur branded products declined in Europe last year as higher levels of competition impacted demand, according to accounts for the Danish factory where they are produced.

European revenue fell 6.1 percent to 824.1 million kroner (£99.2m) figures from Aarup-based Dan-Foam disclose, citing competitive pressures.

Europe is the biggest market for Tempur Sealy International subsidiary Dan-Foam, representing over half of all its output.

But higher sales to the second most important market — Asia — meant the overall drop in output was softened. Asia sales were up 10 percent to 384.4 million kroner (£46.3m) to leave total sales down 1.9 percent to 1.45 billion kroner (£175m).

The balance is made up of limited sales to North America, where Tempur Sealy has other manufacturing facilities, and other world markets.