Brits haven’t been this bullish in nearly a decade, according to a consumer confidence survey by global research consultancy Nielsen.

Its UK Consumer Confidence Index reached 97 for the first quarter of 2015, its highest recording since the third quarter of 2006, nearly nine years ago.

Neilsen’s figures are sourced from its Global Survey of Consumer Confidence and Spending Intentions, an online survey of around 30,000 people in some 60 countries worldwide.

“The UK is one of the fastest growing major economies, unemployment is falling and people are benefiting from zero inflation and lower prices in supermarkets and petrol stations,” said UK md Steve Smith.

He added that while many have gotten into the habit of cost-cutting, others were seeing wages rise faster than their own household expenses.

“This is leading to more optimism about their future spending, so we expect to see confidence continue to rise in 2015,” he said.