tapiTapi, the new flooring chain from ex-Carpetright director Martin Harris, has launched its first store in London with two more to follow shortly ahead of a national roll-out.

Mr Harris — son of Carpetright founder Lord Harris and a seasoned flooring executive in his own right — opened the first Tapi store on Tooting High Street last week.

A second store will launch this weekend in a former Paul Simon unit on the Pasteur Retail Park at Great Yarmouth with a third to follow — also in East Anglia — at an as yet undisclosed location in Ipswich.

Mr Harris, who is launching the chain with a host of former Carpetright executives (see related), hopes to roll out the Tapi concept across the UK with a reported 200 store target.

Tapi’s offer is pitched at the mid-market and comprises carpets and smooth floorcoverings with a predominantly own-brand offer. Investors have pumped nearly £5m in equity into the business and include the DFS founder Lord Kirkham, according to trade journal Retail Week.

The company — CWH Projects — appears to also have agreed further finance, with Barclays lodging details of it being granted security over assets at Companies House in recent weeks.

RelatedCarpetright alumni: Who’s who at new flooring chain Tapi