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The Sleep Council has relaunched and upgraded its Sleep Biz website, a resource for retailers providing tools to help them sell more beds and mattresses.


Its new-look website remains at www.sleepbiz.co.uk and has been revamped to be compatible across all desktop and handheld devices as well as offering new services to retailers.


These include an ecommerce function whereby retailers can order and pay for leaflets online, while the site also features additional informational tools.


The Sleep Council’s Lisa Artis said: “We want to give retailers the tools they need to support industry initiatives and within the portal there is a promotional campaign calendar, instant access to advertising artwork and ready-to-use press releases —everything needed to kick start a promotion.”