Beds specialist Dreams has reopened its Kings Lynn showroom featuring its new interior layout and store design.

The 7,100sqft site is located at Hardwick Road in the Norfolk town, and is one of only two Dreams locations in the county, the other being Norwich.

It is among the first showrooms to feature Dreams’ new in-store design and colour scheme which the retailer is rolling out across its estate.

The new format includes the Dreams ‘Comfort By Colour’ concept, where beds and mattresses are merchandised in an easy-to-understand layout by colour palette and comfort levels to simplify the buying process.