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Investors bring cash but they also bring knowledge, contacts and experience.


A little over a year ago, Loaf — the emerging furniture retailer that rebranded from its original name of The Sleep Room back in the autumn of 2012 — penned a deal with someone with all four in abundance.


Peter Simon, the 1970s market stall trader who went on to create retail giant Monsoon and amass a reported fortune approaching £1bn, bought into the business.


Loaf has never revealed the stake or the level of investment he made in the business, but the firm’s latest annual return suggests he invested £2m and — through an investment vehicle — owns around 30 per cent of the company.


The retailer — founded by entrepreneur Charlie Marshall in late 2008 — has big plans, with the roll out of shops in and around the capital and South East England starting with a Battersea showroom this autumn.


Its overarching aim is to take sales from their current level just over £22m to around £100m over the next few years.


Investment aside, Mr Simon can play an important role in supporting Loaf’s plan, and it appears his contacts are already proving useful. Loaf is working with Blass Design — a London based creative practice — on store design and preparations for its new ‘Loaf Shack’ showroom on Battersea’s Queenstown Road.


Blass Design is a retail specialist practice, and has a long track record designing stores and graphics for Mr Simon’s Monsoon apparel chain and the co-owned Accessorize store business.


Other clients have included DKNY and Sabichi, the homewares retailer and sourcing business partnering Dreams for the beds specialist’s pilot Dreams At Home showroom in Watford.

Related: Loaf to open Battersea showroom in former furniture store