Evolving its product style has got people talking about the Wade brand again, according to its sales director Chris Everist.

The heritage East Midlands sofa manufacturer — part of the £50m JDP Furniture Group — says the company is keen to see how far it can stretch the Wade Upholstery brand.

wadeHenryKnown for its premium classic/traditional fabrics and shapes, the Sandiacre manufacturer began adding transitional casual/contemporary models at the January Furniture Show earlier this year, and built on that with more at last month’s Spring Long Point.

Chris Everist said: “We were keen to continue the product development direction which received such a warm reception in January, by extending the range further and including modern styling as well as the classic looks for which Wade is so well known.”

Its new Henry sofa (pictured) was among six new models introduced during the event, and was the main launch to catch the eye of retail buyers, Mr Everist said.

“For a long time we were too low-key. People are definitely starting to talk about the Wade brand again,” he added.