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Furniture retailer MADE has put together an interiors collection in partnership with home interest magazine Livingetc.


Designed in collaboration with the consumer title, the range comprises upholstery, cabinet and home accents, including lighting, cushions and decorative items such as wall clocks and prints.


The partnership will result in the release of eight themed capsule collections over a two-year period, and will also lead to increased exposure for MADE in Livingetc.


MADE’s Annabel Kilner said: “The commercial collaboration demonstrates a growing trend for deals between commerce and content companies. It’s beyond the media-for-rev-share deals that are growing at the moment, by adding in the fact we have asked Livingetc for input into the designs.”