Value furniture chain JYSK is looking to increase the amount of merchandise it sources from Europe.

The Danish retailer — which has stores worldwide including a growing network in the UK — has strengthened its purchasing department with two key hires.

Maciej Ledzinski and Iryna Romanchuk have been tasked with raising the number of suppliers in Europe, with Eastern and Central Europe likely to be the main source.

Both will work with purchasing director Peter Andsager, who said: “We would like to have a larger number of European-produced articles. We believe we can get a good price and — not least — good quality, and it makes a lot of sense in terms of transport.”

He added that the emphasis on increased European sourcing wouldn’t impact its requirement for goods purchased from China in the short-term, saying its leap in growth meant it needed to buy more in total, with Europe to fill the gap.

Maciej Ledzinski has joined JYSK having most recently been a buyer at Tesco Poland, while Iryna Romanchuk has for the past decade been involved in store management at JYSK’s Ukraine operation.

JYSK is also planning to build a new European distribution centre in Bulgaria.