Premium kitchens retailer Harvey Jones has expanded its board with three appointments and will open its 31st showroom this weekend.

The YFM Equity Partners backed upmarket retailer has named Matt Hazelden as Sales Director, Kim Ross its Finance Director and James Hadingham as Production Director.

All three appointments are promotions — from National Sales Manager, Financial Controller, and Senior Production Manager respectively — and bring total board numbers to eight, including Chairman Geoff Brady, Commercial Director Andrew Kretzschmar and COO Darren Woolsgrove.

The final board members are YFM’s representative Paul Cannings, who has a non-executive seat on the board, and CEO John Curwen, who said: “The appointments support the drive to further expand the business and maintain its position as market leader in the high quality ‘handmade’ sector of the UK kitchen market.”

He added: “The appointments come at an exciting time for the firm, which has seen growth across all fronts in the current year, with sales and showroom roll outs up year on year.”

Harvey Jones will open its 31st showroom on Saturday with a store at Milton Keynes, and says 2014 sales are on track to hit around £17.5m, up from £15.6m in 2013. It also plans to start advertising on television for the first time in its history next year.