East London cabinet maker One-Call Furniture says a major machinery investment has paid dividends with successive double-digit growth. It has further capital outlay planned.


Two years ago, the bedroom furniture producer spent £2.5 million upscaling its Barking factory with new computer controlled saws, edgebanders and CNC drilling machines.

Its new kit — which gave it it greater flexibility to manufacture in smaller batches and add value features such as J-Pull doors, 45° and radius profiles — led to 20 percent growth in 2016 and 2017, said director David Heller.

One-Call — which has estimated sales of between £6m–£8 million with major direct general merchandise retailers among its customers — says it is now investing again, with around £250,000 committed to more new machinery.

Mr Heller said the business is investing in packaging equipment that will overcome delivery challenges by creating bespoke cardboard boxes specifically for each product it makes.

"It will more efficient, environmentally friendly, and create less waste. Our return rates are already in low single digits, but we want to get that number even further down," he said.

"Several years ago we were at a crossroads and took on a huge investment to take this business forward rather than letting it stagnate. Now we are seeing the results. We are surging forward, becoming more established as the key cabinet manufacturer in our area of the market."

One-Call has also employed experience industry sales executive Ian Gooderham, formerly of Heritage Furniture, on a full time basis, working alongside sales director Paul James, who joined from Origin Red in 2016.

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