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May footfall was stronger than April, but still down on last year
The decline in footfall across Britain's retail destinations eased in May thanks to improved out-of-town shopper numbers and the evening economy.

 

May saw 0.4 percent fewer shoppers year-on-year according to the BRC-Springboard Footfall and Vacancies Monitor, an improvement on April's 3.3 percent decline.


Diane Wehrle, marketing and insights director at retail research company Springboard, said it would be "highly premature" to regard the improvement as any form of bounce back.


Instead, she said: "It is likely to be a consequence of shopping trips being deferred from April — when the weather continued to be cold and wet — into May."


The two May bank holidays anchored the month, but Ms Wehrle said footfall actually declined in both of those weeks.


Across the three different types of retail destination measured, retail parks fared best, up 0.6 percent year-on-year. High streets gained 0.5 percent while shopping centres were down 2.9 percent on May 2017.


Ms Wehrle added that footfall post 5pm continued to outperform activity during retail trading hours, meaning "the overriding characteristic of customer behaviour is firmly one of experience over product."

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