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Shopper numbers at out-of-town retail parks rose for a seventeenth consecutive month in May, according to the British Retail Consortium.


Its BRC/Springboard Footfall Monitor counted 1.4 per cent more shoppers on retail parks last month compared to May 2014, building on 0.5 per cent growth in April.


Total retail footfall across all retail destination types was down 1 per cent, from 0.8 per cent in April, driven largely by a drop in the number of people visiting the High Street.


High Street footfall was down 1.5 per cent, widening from just 0.1 per cent in April. Shopping centre footfall was down 2 per cent against May 2014, though this was an improvement on the 3 per cent year-on-year decline in April.


Diane Wehrle is marketing and insights director at Springboard. She said: “The success of retail parks is undoubtedly a function of owner driven change that has led to the introduction of a family based leisure offer in many out of town locations that previously fulfilled a purely functional role.


“This, in combination with plentiful and free car parking has enhanced the attraction of retail parks and improved their efficiency as click and collect locations for the ever increasing number of omnichannel shoppers.”



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