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The alchemy of discounting and high consumer confidence can fuel furniture sales over the summer, according to the British Retail Consortium.


The lobby group’s director-general Helen Dickinson said there were “great deals to be found in furniture and flooring” as shop prices declined for a 26th consecutive month in June.


"Consumer confidence hit a 15 year high which suggests that shoppers will feel more comfortable about buying major purchases. It also suggests that consumer spending, one of the main drivers of the recovery, should remain robust over the summer,” she added.


The BRC-Nielsen Shop Price Index recorded 1.3 per cent price deflation in June, with non-food prices falling 1.9 per cent.



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