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Beds retailer Dreams is to increase its presence in and around Birmingham with a new 8,650sqft store opening on Good Friday (3rd April).


The new showroom is located at the Solihull Retail Park on Chalford Way, Shirley and is the 162nd store in the Dreams national network.


It strengthens Dreams’ presence south of Birmingham, and joins nearby stores to the east on the Wells Green Retail Park in Sheldon and to the west at Kings Heath.


The new Dreams store has been fitted in the company’s distinctive white, blue and pink brand identity, and features its ‘Comfort By Colour’ scheme, where beds and mattresses are merchandised in an easy-to-understand layout by colour palette and comfort levels.



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