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Mattress brand Spring Air International is planning to grow its market presence here in Europe after signing up a new licensee.


The Massachusetts based supplier has agreed an exclusive arrangement with Munich based Boxspring AR, which will take on sole rights to the German market.


It is part of a broader plan to grow its market share in Europe, where it is thought to currently only have sold through the Ireland based Briody bedding company.


Spring Air products are marketed and sold in more than 30 countries across the world, with Asia an important and large market for the company. It plans to support its European expansion by exhibiting at IMM Cologne in 2016.



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