Industry backed promotional body The Sleep Council is calling on beds retailers to back its new marketing campaign which starts 1st May.

The campaign — May Be Time For A New Mattress — is a follow on from the same initiative launched this time last year, with the Sleep Council’s Lisa Artis saying it had decided to repeat it following success in 2014.

“It will focus heavily on social media again and we will be pushing our Bed Buyers Guide and Bed MOT. The campaign also underpins our ongoing Seven Year Hitch replacement message and the NBF Approved label,” she said.

Furniture and beds retailers can download the designated toolkit available at www.sleepbiz.co.uk, which includes a logo, a poster which can be printed any size and two infographics to share on social media.