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Furniture conglomerate Steinhoff is planning an overhaul and relaunch of four of its five major bed supply brands over the next 12 months.


The global supplier — whose retail interests include Bensons for Beds and Harveys — is the longtime owner of the Relyon business in Somerset, and acquired assets of the old Horatio Myer & Co business in Peterborough in 2013.


The recently acquired brands are being lined up for relaunch, with the Dunlopillo Signature Collection occupying the first chapter in the brand re-development story, Steinhoff UK Beds said in a statement.


It added that plans for its iconic British brands Staples, Slumberland and Myers would be announced imminently.

Steinhoff has appointed Richard Naylor and Helen Weaver, both formerly of the Harrison Spinks group, as design and development director and brand marketing coordinator respectively.


Mr Naylor had previously worked at both Relyon and Horatio Myer before joining Leeds based Harrison Spinks in 2012.


Steinhoff UK Manufacturing md Andy Murdoch said: “We had identified the need for a senior figure within the business to drive innovation and design across all the brands and Richard’s expertise fitted the profile we were looking for. He will be a great addition to the board and will help realise the potential for the future of our business.”


He added: “There is no sense in having a fantastic product portfolio without taking those stories to market. Our customers, whether it be the end consumer or our base of loyal retailers, are all thirsty for information presented in innovative ways. Helen has great ideas and a vast amount of experience in working with a multi-brand portfolio and will be a great asset to the business going forwards.”

Related: Bensons for Beds & Cargo boost Relyon top line



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