Foam based mattress supplier The Foam Company has strengthened its sales force with the appointment of Jon Baker as commercial director and two high-profile external hires.

Mr Baker was formerly operations director at the Oxfordshire firm, and will lead the UK sales team in driving its Revitalise and SleepShaper product lines.

The Foam Company has also named Adrian Eyre and Sally Edwards — both formerly of Tempur — as key account managers, with responsibility for developing relationships with independent retailers.

Managing director Mike Nash said: “We are delighted that Jon is going back to his roots in driving sales and developing product.

“He has been fantastic for us operationally, and we know he will be even more successful in gaining new, and developing our existing customer base. We also take tremendous pride in now being able to work with Adrian and Sally — two people who have a proven track record, and whose opinions we value.”

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