dreams-co-fasciaBed specialist Dreams has launched its £6m seasonal marketing campaign including its first ever investment in the video-on-demand space.

The national retailer’s VoD debut will see it advertise on ITV Player and YouTube TrueView as part of a wide-reaching overall marketing investment it says will reach 19 in every 20 UK adults between now and February.

Dreams advertising and sponsorship additionally takes in mainstream media including TV, radio and national press, as well as outdoor, digital and social channels.

The High Wycombe headquartered business plans to reinforce the Because your sleep matters strap-line throughout, with the creative building on earlier summer and autumn campaigns.

Separately, Dreams has also teamed up with Bauer Media’s Cash For Kids charity to support the company’s Mission Christmas initiative designed to help disadvantaged children. Dreams’ 160 stores are official drop-off points, where customers can either make a donation or bring a gift.

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