New one-size-fits-all mattress brand to drive international wholesale business for European bedding business.

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The 30-second ad takes the viewer on a farm-to-factory journey, highlighting Harrison Spinks' vertically-integrated credentials
Harrison Spinks today launches its first-ever television advertising campaign as the Leeds bed maker bids to drive customers into retail stockists' stores and ask for its products.

Suffolk bed manufacturer invested in new assets against a backdrop of market uncertainty in 2017–18.

Mattress and ancillary products business Eve Sleep has enlisted the former marketing director at the Automobile Association (the AA) as its new chief marketing officer, after the previous incumbent left in October.

Profits more than doubled at privately-owned mattress maker Apollo Beds in the year that saw its owners invest in a new multi-million pound Batley property.

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Though its introduction impacted profits, Tempur said the new line has been well received
Profits at memory foam mattress pioneer Tempur's UK arm declined last year after the cost of a new product range rollout to stockists impacted gross margin.

After cutting its teeth in Germany, direct-to-consumer mattress startup Hilding Sweden is considering international expansion with the UK on its radar.

Motion beds and upholstery maker Furmanac has appointed Philip George as national sales manager. Sales director Stuart Page is to leave at the end of the year for personal reasons.

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Mattress imports are still rising
British retailers and distributors imported more foreign-made foam and sprung mattresses at the beginning of the fourth quarter, but the rate slowed compared with the year so far.

Southampton based Millbrook has become the latest bed maker to sign to exhibit at the January Furniture Show, which takes place next month at the NEC.

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Paula Nickolds cuts the ribbon at Harrison Spinks' new Innovation Centre
John Lewis & Partners managing director Paula Nickolds was guest of honour as bed manufacturer Harrison Spinks officially opened its new £2.5 million Innovation Centre at its Leeds headquarters last Friday.

Profits at Burnley bed manufacturer Sweet Dreams advanced as wider gross margin helped counter the impact of lower turnover in the year to March 31, 2018.

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Eve Sleep updates on plans for £15m of fresh investment
Eve Sleep has extended its cash runway in the past month and revealed it has received commitments from investors for about two-thirds of the hoped-for £15 million in fresh equity investment.

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Recticel supplies foam used as comfort fillings by mattress and upholstery manufacturers
The UK arm of foam giant Recticel slipped to a loss last year after squeezed margins combined with millions of pounds of customer claim costs because of a supply chain issue.

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Silentnight's new Healthy Growth mattress line
Silentnight, Britain's largest bed maker, has introduced a new kids-oriented mattress line after commissioning research it describes as the "first major UK study to characterise children's sleep habits."

Accountancy regulator delivers disciplinary formal complaint against KPMG and one of its partners alleging misconduct for work prior to Silentnight's sale in 2011. The complaint is "wholly without merit" according to KPMG.

Shire Beds has invested nearly £750,000 on new mattress making equipment for its Roll and Rest programme with the product line responsible for an increasing proportion of its business.

The company behind the direct-to-consumer bed brand Emma says it shifted €5 million of mattresses across Europe over the Black Friday weekend (Nov. 23–26).

Sleepeezee is to exhibit at the IMM Cologne exhibition for the first time ever as it looks to escalate the size of its international business, part of a plan to double its revenue over the next four years.

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Sleepeezee wants to build brand awareness
Bed maker Sleepeezee is to allocate nearly £3 million towards building up brand awareness among consumers as it looks to get more customers asking for its products by name in partner retail stores.

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Sun Capital has owned Dreams, based in Buckinghamshire, since 2013
Private equity firm Sun Capital is proposing a bond issue as a means of extracting some of the latent value in Dreams, the beds retail business it has owned since 2013.

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660 Mattress Firm stores are closing
Mattress Firm, the largest bedding retailer in the U.S and a key cog in the Steinhoff International Holdings network, has emerged from Chapter 11 having completed its reorganisation plan.

Mattress seller Simba Sleep says it is nearing the completion of another funding round that will take it to "the next level." It declined to comment on a Sky News report saying it had cut its valuation as part of the process.

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The NBF has released the findings of its latest consumer mattress/bed survey
Heavy advertising has helped vacuum-packed mattresses become the fastest growing beds sub-segment according to twice-yearly research from the National Bed Federation, but it is not only those spending the cash who are benefiting.

Eve Sleep will lower its investment in marketing and try and generate more repeat business, its new CEO said yesterday. The direct-to-consumer business also plans to raise £15 million in equity funding before the end of the year.

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The Sid mattress cover features a removable and washable quilted top
Yorkshire mattress start up Sid, an acronym of sleep intelligent design, is today (Nov. 16, 2018) opening its first store, with a pop-up shop at Victoria Leeds.

Year-on-year mattress imports advanced for the fourth straight month in September with a 9.9 percent increase driven by the two largest supply nations.

The CEO of Tempur Sealy International — the world's biggest bedding company — says he believes Chinese imports may be hitting bed-in-a-box companies harder than other mattress segments, harming their growth potential.

At least four bed makers — all registered to the same Birmingham address — have entered insolvency proceedings in the past six years.

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Casper is building a bigger business in Europe
Casper, the U.S headquartered bed-in-a-box company, provided more funds to expand its British and mainland European operations in 2017, new accounts suggest.

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Its Notting Hill showroom is based on its new Sleep Spa concept, which launched at Köping, Sweden this summer
Upscale Swedish bed maker Hästens opens its new Notting Hill showroom today (Nov. 6), the first of three new UK standalone stores opening by the end of the year.

Silentnight, the UK's largest bed manufacturer, is free of shareholder debt after paying down the last of its outstanding loans to an affiliate of HIG Capital, its longtime private equity owner.

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Profits were up by a quarter for the HIG Capital owned business
Wider margins helped boost profits at Silentnight in 2017–18 after Britain's biggest beds manufacturer adjusted its range to eliminate loss-making products. The move also impacted sales.

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EBIA president and CEO Endre Varga, pictured left alongside his successor Frederik Lauwaert, who takes over in January, was speaking at its General Assembly in Athens
Europe's biggest mattress producers will not stand by and watch if soon-to-be-imposed tariffs result in Chinese made products being diverted away from the U.S, according to the head of the leading pan-continental beds trade body.

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A fifth of mattresses are currently diverted from landfill. The NBF wants that to become 75%. Image: NBF
The National Bed Federation is calling for more recycling but improved transparency after research revealed foam and spring units from the equivalent of up to one in every twenty used mattresses make their way back into the UK bed supply chain.

Tempur Sealy International, the world's biggest bedding company, has warned profits will be lower than forecast because of cost headwinds and other factors including underperformance in Europe and bad debt.

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Breasley has capitalised on growing demand in the bed-in-a-box segment
Attracting new customers helped revenue continue to climb for East Midlands mattress maker and foam converter Breasley in the year to April 30, 2018. Rising foam costs hampered margins.

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Dreams' Oldbury, West Midlands beds factory
Earlier this year and without fanfare, national beds specialist Dreams did something that went against the grain in the boxed beds product segment. For its Hyde & Sleep brand, it pivoted away from the near-ubiquitous 100-night trial.

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Dreams' Buckinghamshire head office
Bed specialist Dreams is expanding. Another four or five stores will open this year, with perhaps ten to follow in 2019. We've been here before. But the circumstances at Dreams are very different now, says CEO Mike Logue.

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