The company behind the Coloroll, Crown and Vymura wallpaper brands has launched an ecommerce operation selling direct to consumers.

Lancashire based CWV Wallcoverings Ltd, distributor of all three heritage furnishings brands, will sell via the newly created InspiredWallpaper.com site.

CWV managing director Steve Mulheron said the launch recognised the importance ecommerce plays in people’s everyday lives in the UK and abroad, and said it would open up new sales avenues.

“As a growing business, additional roles have been created in ecommerce and export. We have recently recruited an experienced Export Sales Manager and the website will complement our international business development and raise brand awareness. Of course, the website also recognises the importance of the Crown brand and its role in the development of the wallcovering industry in Darwen back in the late 1800s.”

The launch of the Inspired Wallpaper website adds to the distributor’s existing sales channel, through around 1,000 retail stockists nationwide.

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