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LESS than three years after reforming as a direct-to-consumer fitted bedrooms producer, the company behind the Chasewood Furniture brand has liquidated.


CW Interiors Limited was placed into the hands of Neil Money of insolvency outfit CBA last month. It leaves creditors facing a shortfall north of £500,000.


Half of that was owed to the Staffordshire company’s principal private shareholder, and the taxman. Other main creditors include deposit customers, local councils and utility companies.


CW Interiors agreed to acquire the assets of Advantage Designs Limited — trading as Chasewood Furniture — for £20,000 back in 2014, after that business was placed into administration.


At the time, it did around £4 million of business annually with B&Q, with the home improvement retailer representing around 80 percent of Chasewood’s revenue, selling through displays in around 40 of its stores.


Following the sale to CW Interiors, the business model was re-engineered to sell direct to the consumer instead. The circumstances surrounding CW’s liquidation are not known. For more, see The Debt Report (Mar. 31, 2017 update).

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