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National beds chain Dreams says it will open 10–15 new stores in 2015 as well as exploring the possibility of concession formats.


CEO Mike Logue told trade journal Retail Week he believed there was space in the market for 30 new standalone stores, half of which could be on the high street.


The end of March marks a year since the circa 160-store Dreams began opening shops again, with its small format shop in Warrington the first to open since its spring 2013 rescue by Sun European.


Mr Logue added that Dreams was in discussions about testing concessions in department stores, with Glasgow, Manchester and Liverpool cities mentioned in the Retail Week interview.


Dreams also released selected financial details for FY 2014, saying it had made good the predicted £10m–£11m profits swing forecast last autumn, and that sales had risen 0.8 per cent to £201.6m.


2014 accounts are not due for several months. Consolidated accounts for the circa 10 months to 24th December 2013 show Dreams posted a £14.6m pre-tax loss on sales of £151.3m.



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