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Danish furniture retailer JYSK is to enter the Irish market for the first time, targeting the opening of its first stores in the country in under a year from now.

 

Officials from JYSK Nordic, the division that also houses its UK operation, toured the country on a research mission, visiting competitors and talking with Irish families to better understand the market.


JYSK is planning to open its first Irish store in April 2019, it said in a press release.


The retailer said that "after a few years with challenges in northern England", where the bulk of its UK network is sited, it was "approaching Ireland with a humble attitude."


Mikael Albæk Kristensen, who is responsible for the UK market and led the tour of Ireland, said: "We are going to offer something that is simply not available on the market today — and even at better prices, so we look forward to showing the Irish customers just that.


"But it will also require a lot of us, because we only have one chance to impress the Irish customers, and we need to fully use this opportunity."



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