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Trade association BFM has introduced a Code of Practice amid renewed vigour for its long-running Great British Furniture campaign, which is being relaunched.

 

The Code of Practice, initially self-certifying but with an audited process under consideration, is designed to demonstrate the industry's commitment to quality and service and give consumers added confidence when buying British-made furniture.


Companies that sign up to the Code of Practice will be able to promote themselves as BFM Approved Members, certifying that at least 50 percent of the products they sell are made in the UK and that they conform to legal, regulatory and fiscal requirements outlined in the code.


Its introduction coincides with the relaunch of the 10-year-old Great British Furniture (GBF) campaign, with BFM revamping the dedicated website and allowing Approved Members access to a range of point-of-sale marketing materials.


"Our campaign is a valuable part of what the association does to promote the industry," said BFM md Jackie Bazeley.


"The launch of the new Code of Practice provides us with the opportunity to remind our members about the benefits of using the GBF campaign on marketing materials and websites."

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